SUBARA captures the idea of being best-in-class. As individuals and as a studio, we pursue excellence in everything we do: from how we design our games to how we shape the world around us.
We create playful digital worlds that entertain, inspire, and spark imagination. Our purpose goes beyond the screen: we build games with care, plant trees to help restore forests, and use play as a force for positive change.
WHY WE DO IT
To harness the power of play and help change the world for the better.
HOW WE DO IT
We craft exciting digital worlds with joyful visuals, expressive soundtracks, and thoughtful content designed to immerse, inspire, and empower players.
We challenge conventions, raise the standard, and lead through meaningful action.
We put players, imagination, and joy first.
WHAT WE DO
We create unforgettable games that make a positive impact.
What we believe in
Our values guide every decision we make and shape the way we build.
Enjoyment
Fun and play come first.
We take fun seriously. Play can educate, inspire, thrill, empower, and solve problems. There is an adventurous side to all of us, always ready for what comes next.
Growth
Our biggest competitor is us.
We are in our own race, relentlessly pursuing improvement and excellence. We focus less on how others have done it, and more on how we can raise our own standard.
Creativity
We live to do things differently.
We are fuelled by imagination and creative enthusiasm. We dream big, challenge conventions, and keep searching for new ways to innovate, delight, and surprise.
Integrity
We do what’s right, not what’s easy.
Our players and the planet come before profit. We learn from our mistakes, live by our principles, and lead by example.
Impact
We create memorable and meaningful experiences.
Our actions speak louder than our words. We believe time spent on screens can be meaningful, creative, and engaging. We support and advocate for the things that matter most.
We have a project
We call it
SUBARA
Garden
Every purchase in our games helps restore forests by planting real trees.
Creating ethical games is just the beginning.
Real impact happens beyond the screen.
We offset the carbon footprint of every minute spent playing our games.
800,000+
Planted trees
and counting
Together with Veritree and Eden+, we support large-scale reforestation projects with transparent impact tracking.
Learn MoreThere’s always
more to do.
This is only the beginning.